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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q37-Q42):

NEW QUESTION # 37
Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Wait Activity
B. Skip Automation
C. Verification Activity

Answer: A

NEW QUESTION # 38
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A. Edit the fields in the synchronized data source.
B. Create a new data extension with the new fields.
C. Create a data filter that includes the new fields.

Answer: A

Explanation:
Explanation
Editing the fields in the synchronized data source is the first step to ensure the new fields are available to segment on. The marketer needs to select which fields they want to sync from Salesforce to Marketing Cloud, and then wait for the sync process to complete. Creating a new data extension or a data filter with the new fields would not work if the fields are not synced first.

NEW QUESTION # 39
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?

A. Include Subscriberkey and Emailaddress field as primary key.
B. Select the 'Use for triggeredsend' checkbox.
C. Create from template and choose triggeredsend template.

Answer: A

NEW QUESTION # 40
A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.

A. Import duplicatecopies of content for different msg or groups
B. focus on creating an importing content for one primary channel
C. create a folder structure prior to importing asset
D. A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.

Answer: B,C,D

NEW QUESTION # 41
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

A. Exclusion Script
B. Domain Exclusion List
C. Suppression List
D. Exclusion List

Answer: D

NEW QUESTION # 42
......

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